Rules of Cold Calling – Be Smart and Don’t Spam

A-League Rd 13 - Sydney v Central Coast

Spamming a VC or fund with no knowledge or personalised email to somebody from it is plain stupid – it is against the rules of cold calling. You are wasting your time by actually sending the email and losing credibility in the same process.

There are various rules to follow when looking at sending out proposals to different firms. These can make the difference between getting a response, an investment or still getting the cold shoulder. Leaving you to wonder whether your send button in your email client is broken!

  • Look for a personal contact. See if this person has any mutual connections on sites such as LinkedIn or whether there is a way to connect to them with an introduction.
  • Find the personal email address of a person you would like to approach. This is easier said than done but you will find most companies don’t encrypt their email addresses and make them impossible to find! A tool such as Rapportive will help you to guess an email address. Try typing their first name at their company, maybe their initials, maybe their first name and then surname. You will be surprised at the successful results you can get from using this method.
  • It is not stupid to follow up! People are busy, remember this! They may not have seen your original message. Set clear follow up goals, there are tools such as Persist.IQ where you can schedule follow up campaigns. As written in other posts, it can take up to a follow up in double digits for a positive result.
  • Know when to call it quits. If you do get a message in return with someone saying they are not interested or that they wish to not receive emails from you, do not take it personally! Send them one final email, thanking them for their time. If you found their email address publicly, tell them where and why you thought it fine to reach out and assure them that you won’t email them again. Building a relationship like this will leave them feeling positive about you even if they do not want to do business directly, they may make introductions.
  • If you manage to strike up a dialogue with a lead and they say that they understand what you are doing but it isn’t for them, that is fine. There is no shame in asking them if they know anyone else who could be interested. At this point you have nothing to lose and a valuable introduction could go a long way!

It is pretty obvious really, if you do your research and send an email in a specific way to get a positive interaction with your targets. There is a higher chance to get the results that you want. If you follow the above points on etiquette, you avoid making enemies and a peaceful world is a great world!